Author email marketing
Email marketing for authors who would rather be writing.
A good author mailing list is not just a place to announce a new book. It is the quiet system that keeps readers close between launches, turns casual visitors into subscribers, and gives every book a warmer audience on release day.
What this covers
- Build genre-specific reader lists
- Use AI to draft launch emails and weekly newsletters
- Send through Amazon SES with bounce and complaint handling
- Import from CSV, Mailchimp, or ConvertKit
Build a list you own
Social algorithms change. Retailer visibility changes. Your email list is the reader channel you can take with you from book to book.
Turn books into email material
Upload your book catalog so AuthorMailingLists can draft newsletter ideas from your themes, characters, quotes, and comparable titles.
Make launches less frantic
Plan prelaunch, release-week, and follow-up emails from one dashboard instead of rebuilding the same campaign every time.
WORKFLOW
A simple way to put this into practice.
- 1 Create one list per audience or genre.
- 2 Add a signup widget to your author website.
- 3 Import existing readers when appropriate.
- 4 Use AI drafts for launch, newsletter, and re-engagement campaigns.
- 5 Watch opens, clicks, bounces, and complaints so the list stays healthy.