A book launch plan built around your email list.
A launch works better when readers hear from you before release day, during launch week, and after the first burst of attention fades. AuthorMailingLists.com gives authors a practical launch email plan and AI drafts based on the book itself.
- Prelaunch reader-magnet and signup push
- Announcement, preorder, release, and reminder emails
- Segmented sends by genre or interest
- Post-launch review, referral, and next-book follow-up
Use a focused sequence: warmup, announcement, release day, last call, and post-launch review follow-up.
The launch plan should live where the readers are.
A spreadsheet can hold dates, but it cannot keep your reader list warm. Build the plan inside the email tool so signup forms, segments, AI drafts, scheduling, and deliverability checks all support the release instead of becoming separate chores.
Start before launch week
Use the weeks before release to collect interested readers, preview the promise, and warm the list.
Send a focused launch sequence
A launch sequence should have timing, subject lines, and one clear call-to-action per email.
Keep momentum after release
Follow up with reviews, reader reactions, related content, and the next book instead of disappearing after launch day.
Built around the moments authors actually send email.
The page target is specific, but the underlying system is the same: capture the right reader, draft the right message, send through clean infrastructure, and keep the next email from becoming a chore.
Prelaunch
Grow the list with a reader magnet, excerpt, bonus chapter, or preorder incentive.
Launch week
Send announcement, release-day, reminder, and review-request emails with one clear CTA each.
After launch
Re-engage clickers, thank reviewers, share reader reactions, and point engaged readers toward the next book.
A practical book launch email plan.
- 1 Create or clean the launch list.
- 2 Prepare a reader magnet or preorder incentive.
- 3 Schedule prelaunch, launch-day, and last-call emails.
- 4 Track clicks and replies.
- 5 Move engaged readers into the next evergreen newsletter rhythm.
Start free. Pay when you outgrow it.
Annual = 10x monthly. Two months free.
Free
forever forever
- 500 emails per month total
- Up to 2 lists
- Up to 2 books
- Preview 1 AI draft from your book
- Embeddable signup widget
- Double opt-in confirmation
- CSV import
- "Powered by AuthorMailingLists" footer on every send
- Upgrade to schedule or regenerate AI drafts
- No automation sequences
Author
or $90/yr (save 2 months) billed once - $7.50/mo equivalent
- 10,000 emails per month total
- Up to 5 lists
- Up to 10 books
- AI email generation from your book
- Pre-built launch / weekly / re-engagement sequences
- ConvertKit + CSV importers
- Reader-magnet delivery (free chapter on signup)
- No "Powered by" footer
- No A/B subject-line testing — upgrade to Active.
Active
or $190/yr (save 2 months) billed once - $15.83/mo equivalent
- 40,000 emails per month total
- Up to 20 lists
- Up to 50 books
- AI subject-line A/B testing
- Engagement-based auto-segmentation (hot / warm / cold)
- Mailchimp + ConvertKit native importers
- Priority support
Pro
or $490/yr (save 2 months) billed once - $40.83/mo equivalent
- 150,000 emails per month total
- Unlimited lists
- Unlimited books
- Priority deliverability lane
- Advanced automation workflows
- Dedicated support
- Early access to new features
Stripe billing. Cancel anytime; you keep access through your paid period. Upgrades are prorated; downgrades take effect at period end.
Quick answers before you start.
Is this a full book marketing agency plan?
No. This page is intentionally about the email part of a launch plan: reader lists, launch sequences, automation, and follow-up.
Can I use AI to draft a book launch email sequence?
Yes. Upload the book and use AI drafts for launch angles, subject lines, reader hooks, and follow-up emails based on the manuscript.
Should I create a book launch plan if my list is small?
Yes. A small, warm list is still useful. The plan helps you collect early readers, ask for reviews, and build repeatable habits for the next release.
Ready to make your author list easier to use?
Start free, build the system, and upgrade only when your sending volume grows.
Start free